Gordon Brush®, the First Brush Company to Employ Artificial Intelligence (AI)

Gordon Brush® manufactures over 3,500 stock brush products. So how do you choose the perfect brush for your specific application or project? Well, you need an expert, and Gordon Brush® has built one into its eCommerce site. Gordon Brush's brush selector WIZARD uses artificial intelligence; by asking you a few questions, the Wizard will make product recommendations for your specific application or project with friction-free "add to cart" buttons. Gordon Brush's AI enhances the customer experience by acting as a recommendation engine saving the customer time and making the purchasing experience fast and easy.

The WIZARD will allow the user, who may not know what type or kind of brush he/she is looking for, to find their desired industrial brush fast and easy, within a few clicks.  "You don't need to know anything about brushes," said Ken Rakusin, President and CEO, "to be able to find the brush for your specific need."  "The WIZARD makes it possible for the end user to select any of the 15 brush criteria (attributes) to quickly and easily narrow their selection criteria to find their ideal match," notes Alan Schechter, Vice President Sales & Marketing. Our American made brush makers want to make your online shopping that much easier.

The brush selector WIZARD is an enhancement to the company's amazing website that features a powerful "Multi-Dynamic Faceted Navigation" search feature and an updated eCommerce platform for an easy, secure, fast, safe, and reliable check-out. If a brush exists, we have it…if it doesn't, well make it! And if it does, Gordon Brush's brush selector WIZARD, powered by AI, will help you identify it faster and easier.